GBS leaders must prioritize imagining the impossible to deliver impactful services. Questioning industry norms and rethinking delivery methods is vital for GBS to continue providing value to the enterprise. Establishing a customer-centric brand can improve the perception of GBS. True digital disruption requires scale and a culture of change and creativity. GBS has the potential to be a primary disruptor by combining cutting-edge solutions, digital capabilities, and a mindset of continuous change. While data can be overwhelming, GBS can add value by becoming an insights-driven organization. By centralizing enterprise data and utilizing analytical capabilities, actionable insights can drive real business impact.