ScotPlant 2012 will again be comprehensively promoted to ensure another quality visitor level. A full marketing package, utilising the most relevant publications in Scotland, coupled with a direct mail campaign, will ensure that people with real buying power visit the show. The organisers of ScotPlant 2012 are uniquely placed to deliver quality visitors. One of the UK’s leading independent business publishers, Peebles Media Group produce the only dedicated plant magazine in Scotland, as well as the country’s only construction newspaper. No-one else can truly claim to have such an insight into the needs and demands of the Scottish construction equipment industry. As well as extensive pre-show publicity in our Scottish construction titles, the show will be promoted using direct mail to the databases of key national publishers. Mailings will be targeted at Scotland, North of England, Southern Ireland and Northern Ireland. Additionally, comprehensive publicity and public relations activity in national construction equipment publications will ensure high awareness levels.