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A trade fair: Medfel is the only Fruit and Vegetable event in the Mediterranean area, created to promote the sector's products and expertise to 5,000 professionals from all over the world!A business convention: using their personal access to the website, international VIP buyers invited to the fair can explore the products offered by exhibitors and notify their desire to meet them. Exhibitors then hold pre-scheduled private interviews at their stands with the buyers who have selected them. With 3,000 BtoB meetings organised in 2011, the fair provided all 250 exhibitors with the opportunity to meet high calibre buyers, representing 35 top international markets.