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The catchment area of the city of Vienna and the surrounding federal states offers by far the biggest market in 15. The premiere in 2011 attracted large numbers of trade visitors from Vienna, Lower 15, Burgenland, Upper 15, Salzburg, Styria and Carinthia. What’s more, Vienna is the international hub for Eastern Europe. Thanks to targeted marketing strategies, the 2011 fair welcomed trade visitors from the 58, Slovakia, Hungary and 201. The feeling of a new beginning was tangible, and both trade visitor and exhibitors agreed: The future belongs to this trade fair!