Approximately 22,700 trade visitors came looking for product premieres and innovations, and they found them at opti ´11 (2010: 20,700). This international trade show for optics has given the sector a flying start into the new business year. Because for the 470 exhibitors, opti was their platform of choice for launching new products and developments. The entire sector is set to benefit from this breath of fresh air from Munich. “Opticians are starting this new year with a complete overview of new technologies, concepts and brands. Now they are all in a position to choose the right strategy for the range and for their business. Equipped with this knowledge, all of them can raise their profile at their business location,” is how Dieter Dohr, CEO and President of GHM Gesellschaft für Handwerksmessen mbH, summed up the event. It was an opinion echoed in the results of an independent survey among the visitors at the fair.