BETA International is the world’s foremost equestrian and country trade exhibition. Visitor admission is strictly trade-only and free on pre-registration. BETA International is organised by Equestrian Management Consultants (EMC) Ltd, a wholly-owned subsidiary of the British Equestrian Trade Association (BETA). Retail buyers from the equestrian, country clothing, outdoor and pet markets visit BETA International to see products exhibited by around 400 companies from more than 20 different countries. Visitor numbers, which increased by 8% in 2008, are independently audited by the Audit Bureau of Circulations (ABC.) While the best-known brands from leading international suppliers are exhibited, BETA International puts special emphasis on innovation, education and the encouragement of emerging and specialist exhibitors. Feature areas include a Fashion Show, Live Horse Demonstration Arena, Animal Nutrition Centre and New Product Gallery.
