The STB – the leading trade fair for the German meetings industry – is Germany’s key marketplace for event and business travel services. Suppliers can exhibit at these fairs and come into contact with the important decision makers – the visitors of the STB. These decision makers are responsible for generating a substantial part of the event and business travel business in the German meetings market. The decentralized concept of the STB, with fairs taking place alternately in the main industrial cities in Germany, guarantees the exhibitors valuable and interesting local contacts in the shortest period of time and so forms the ideal platform for the presentation of products and services. The combination of trade exhibition and networking events allows direct and personal contact between “suppliers and buyers” in a lively yet relaxed atmosphere.