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Courage runs like a thread through all the speeches, panels and debates on the Red Sofa. Courage to imagination, the courage to companies, the courage to education - a very important subject for a knowledge-based country like 15, the courage to decelerate in a fragmented world of digital madness, courage and creativity, and courage to be uncomfortable.
The media days will be held ideas: the already established online Day 15 immediately thereafter, the Section Meeting of the Advertising Association in Vienna, which is this year of the "importance of communication," dedicated to the special exhibition on migration media "MMM - Media Mass Migration 2012", thus making possible a complete receives new platform.