The internationality of the IPM ESSEN, international trade fair for plants, horticultural technology, floristics and sales promotion, is steadily increasing. When from 28th January to 31st January around 1400 exhibitors present their latest products and services at the 28th world fair for the green sector the proportion of foreign exhibitors will be higher than ever before. The joint participations from Great Britain, Belgium, France, Italy, Japan and Hungary have grown particularly. Around 60 000 trade visitors expected at the end of January will be given an all-round view of the latest new developments in international horticulture and important impulses for making decisions on investments.
The Federal Ministry of Nutrition, Agriculture and Consumer Protection has taken on the patronage of the fair. The Danish EU commissioner for agriculture and rural development, Mariann Fischer Boel, will be making a welcoming speech at the official opening ceremony and then presenting the Floradania Award in the "Denmark Hall".