Welcome to the Best of Britain & Ireland Travel Trade Forum (BoBI) - the official travel trade event of the year. This essential industry showcase offers unrivalled business opportunities for exhibitors, trade visitors and VIP Hosted Buyers from overseas and the domestic market. BoBI sells the best of Britain and Ireland to British and international markets in a strictly trade-only business environment. In the two days of BoBI you can achieve the best for your business as a trade visitor or an exhibitor. The previous two BoBI events delivered the highest number of exhibitors, visitors and official media and industry association partners for over five years, giving exhibitors and visitors easy access to the widest possible variety of customers and suppliers under one roof. BoBI is organised by BoB Events in partnership with VisitBritain and in consultation with the BoBI Steering Group. This major tourism trade event has comprehensive industry backing and the support of all the national and regional tourist boards. BoBI is proud to be the centrepiece of British Tourism Week.