Europe’s most succesful event in terms of orders for promotional and trend-led products is now taking place for the 13. time. Launched just four years ago, the fair’s amazing diversity quickly made it the no. 1 event for top buyers from Germany and across Europe. Its success is charted by the continued growth in the number of exhibitors and visitors. The IAW is strictly for professionals – it’s like a summit of the retail trade. Buyers welcome the fact that they can find, plan and order – on the spot – complete ranges and products for themed retail promotions. More than 200 exhibitors and importers from numerous countries will be staging an outstanding display covering 22,000 m² in Hall 6! Understandably, this is where the top buyers from the big retail chains can be found.
