Cъбития Кур, Швейцария 2023

Checklist trade show Fair targets - Customer loyalty - New customers - New Products - Exchange of information - Mark presence Define the target group Create budget Performance Plan (stand size, stand shape, design, exhibits) Accompanying measures define advertising - Mailing - Advertisements - Posters - Online Banner - Brochures - Giveaways Booth staff - Internally or externally acquire - Trade Fair Training - Determine the common presence Post-processing - Evaluate customer contact / sales / performance - Customer contact